Big Leap Case Study
Big Leap is a shining example of a “people company” as they’ve prioritized gathering feedback and listening through this critical time.
Organizations that conducted a layoff or furlough during the pandemic saw a 91% decline in ENPS. Olumo helped Bigleap achieve a 31% increase*
In 2008, Bryan Phelps founded Big Leap with the sole intention of providing brands with a trustworthy source of organic, sustainable
growth. What began as a small one-man startup flourished into the agency they are today — built on people and trust, focused on relationships, and motivated by the long-term success of every client they work with.
Big Leap is a shining example of a “people company” as they’ve prioritized gathering feedback and listening through this critical time.
The Problem
Amid a worldwide pandemic and all the external pressures facing the organization, how were they to maintain their culture and connection with their people especially now that they were all working remotely?
Early in the pandemic, the governor closed schools and overnight Big Leap transitioned everyone to work from home. Fear in the marketplace caused many organizations to reel in spending, and Bigleap was put in a difficult position as revenues were reduced and furloughs were on the horizon.
Big Leap was in need of an effective technology that could help them actively listen to their people in order to understand the difficulties their people were experiencing. Executive leadership knew that they could not fix what they did not understand, and listening is the key to understanding. But how do you do this at scale? A survey?
Traditionally, organizations have long looked to surveys to gather feedback from their people, but more are recognizing that surveys are intrinsically flawed. The timing is wrong, the approach is wrong, and they lack the ability to deliver deep insights and live actionable intelligence.